Some light at the end of the COVID tunnel

The end?

The week of the 28th of March 2020 is a week I’d rather forget. It’s a week we’re sure to be telling the grandkids in the decades to come. Seeing businesses everywhere shutting down and endless unemployment queues is something a lot of us won’t want to see again. The COVID-19 lockdown has been the equivalent of an atomic bomb for business. Listening to my client phone calls one after the other to postpone their weddings only days away, will be something I’ll never forget. Every time a new plan came into place, a new restriction would come up. It became this game of plan, reset, re-plan, reset for many couples. After many calls from distraught clients, the reality hit. I was mentally & emotionally exhausted. It felt like the end of the world. In some ways it was. Maybe it was the end of our world as we knew it.

We will survive

But…I’m still here! Along with many other small wedding vendors and suppliers. Many of us work from home without the burden of business rent and other expensive overheads. As a lot of us are sole traders, we can be agile in the face of adversity. We can pivot our businesses when the waters get choppy. Many of us with the extra time spent at home have discovered new passions, hobbies, or learned new skills & fine-tuned our businesses to be ready for when things return to some sort of normal (whatever that will look like)

We will be back

To my client’s past, current, and future I will say this. When the gates to our venues & vineyards are opened again, We will be there. When you exchange your vows at church or in a garden, we will be there. It may seem like a lifetime away but there will be that day when we can all say ‘we lived through that’. After all this is over marriages will still happen, people will still fall in love, and people will still say ‘yes’ & ‘I do’. I do look forward to the day when I can feel that exhilaration of capturing that perfect moment for my clients again.

Your Wedding Photographer

James Devine


*I’ve been sitting on this post for a little while but since I started this post things have moved along. While mass wedding receptions are off the table for now its good to see allowable guest numbers increasing. That day when we can all celebrate together again is hopefully closer than we think.